George Roberts Smith, Top Achiever - Service Agent
George Roberts-Smith Named 2026 Top Achiever, Service Agent
by Foodservice Equipment & Supplies.
MCFT is proud to share that George Roberts-Smith, Group CEO of MCFT, has been named 2026 Top Achiever, Service Agent by Foodservice Equipment & Supplies.
The recognition is a huge honour for George and a proud moment for everyone at MCFT. FE&S is one of the most respected publications in the foodservice equipment and supplies sector, connecting manufacturers, dealers, service providers, operators and wider industry partners across the supply chain.
For a US-based industry publication to recognise a UK based service leader in this way is particularly significant. It reflects not only George’s personal contribution to the sector, but also the increasingly global importance of high-quality foodservice equipment service, technical training and international collaboration.
Recognising leadership in service
The FE&S Top Achievers awards celebrate individuals who provide value to the foodservice industry and help move the sector forward. George’s profile highlights his journey at MCFT, from joining the business in 2012 to becoming Group CEO in 2023. During that time, he has played a key role in MCFT’s growth, including the development of the company’s international footprint across Europe, the Middle East and Asia.
The article also recognises George’s wider industry involvement, including his work with the Commercial Food Equipment Service Association, where he has helped strengthen international connections and encourage shared learning across markets.
A global view of foodservice equipment service
MCFT has always believed that world-class service should be delivered locally. As the business has grown internationally, that belief has remained central to how we operate.
George’s recognition by FE&S underlines the importance of that approach. Foodservice equipment service is no longer a purely local conversation. The challenges facing operators, manufacturers and service businesses are shared across borders — from skills and training, to connected equipment, asset uptime, compliance and customer expectations.
By building strong local teams, investing in technical training and working closely with manufacturers and customers, MCFT continues to support the industry with practical, reliable and forward-thinking service.
Investing in the future of the industry
A key theme in the FE&S article is MCFT’s commitment to training and developing people. Through the MCFT Technical Academy, the business continues to bring new talent into the industry, providing structured training and hands-on experience for the next generation of technicians and leaders.
For George, this focus on people is central to long-term industry progress. Creating career pathways, raising standards and giving people the opportunity to grow are all essential to building a stronger service sector.
A proud moment for MCFT
Everyone at MCFT is incredibly proud to see George receive this recognition. His leadership, curiosity and commitment to building a better service business have had a major impact on MCFT and on the wider foodservice equipment industry.
Congratulations, George — and thank you to Foodservice Equipment & Supplies for recognising the contribution being made by MCFT and the wider service community.
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