MCFT - A new look with the same values.

MCFT Brand refresh: A new look with the same values.

We are excited to announce the refresh of our global brand. We have purposefully launched this iteration of our MCFT branding as a refresh rather than a rebrand, as we are proud to be the same business at our core, the brand refresh was intended to modernise the brand design and refine our values.

Our MCFT Brand

Our Vision

Our vision is to be the global choice for high-quality commercial kitchen maintenance, providing our customers with a transparent and world-class service, through our team of dependable engineers based locally around the globe.

Our Mission

Everything we do is possible thanks to our people. We are driven to find new and emerging, local talent, training them to our world-class standards. Enabling us to provide a world-leading, innovative, dependable, and transparent kitchen maintenance service to our growing community of customers across the globe.

Our Brand Principles

People

We are passionate about people, the beating heart of our business. We ensure our technicians are the best trained in the market, focused on leading the way in developing new and diverse talent.

Passion

We are never satisfied and always determined to improve. Focused on growth and development across new territories along with new solutions to enhance our world-class customer experience.

Purpose

Our aim is to keep global kitchens running smoothly, with integrity, transparency and quality of service at the heart of everything we do. We are focused on supporting local communities around the globe, and proud to be a responsible business.

Our brand is focused on the importance of our people. We are proud of our unique approach in the industry, continuing to acknowledge the need for new talent and focussing on an in-house approach of finding, training, and developing the next generation of technicians.

“As a business, Our People are our product. We are only able to achieve our vision through our people. As the business grows globally the need for the next generation of world-class technicians, trained to our best-in-class standards is undeniable, it is important that our brand reflects this focus.”

“We are committed to finding new and emerging, local talent and training them to the highest standards. Our people and our focus on industry-leading training, enables us to provide our dependable, best in class service across the globe.”

Our core values are still at the forefront of MCFT, the brand refresh will assist us in futureproofing for global growth, ensuring the MCFT brand is consistent in all territories and all areas of the business.

“Our brand principles of People, Passion, and Purpose have remained consistent. The brand refresh has been designed to allow us to refocus and refine our principles ensuring our customers, understand who we are, and what we aim to be”.

“The brand refresh is focused on uniting our brand values across our global regions, understanding the future goals of the business, ensuring consistency, and futureproofing the brand. Encouraging our growing community of customers across the globe to re-evaluate what they know about MCFT and for us highlight areas of the business they weren’t aware of”.